The release will also include a mural designed by Rex Hamilton overlooking I-35 in Austin being painted this February and an official launch party in March. We’ve pushed the concept of what a seltzer can be, and I’m excited to continue to explore the space that we have opened up.” said Mighty Swell Director of Brewing & Innovation, Andrea Clodfelter.Īs part of the launch, Mighty Swell will roll out a new campaign including digital and out-of-home media in select markets. With the appointment of our new CEO, we had leadership that believed in the Keep it Weird vision. “There’s no future in redundancy in the seltzer innovation cycle either you are the trend, or it has already been done. In this reality, grape is a color and purple is a vibe. Sip into a portal swirling with dark boysenberries, wild blueberries and juicy grapeness. Purple Magic: Purple, mysterious, and multidimensional.Find your own strange paradise with our natural riff on a juicy classic, where the pineapples dare to be pink and the coconuts set sail at midnight. Pink Colada: You don’t need a yacht to rock the boat.All-natural raspberry, pomegranate, and lime give this one small sip, one giant leap of taste. Rocket Pop: First astronauts, then billionaires, now our spiked seltzers are going to space.No tigers were harmed in the making of this beverage. Brace yourself for an untamed fusion of all-natural strawberry, watermelon, and coconut. Tiger’s Blood: Wild, weird, and a bit defiant.The collection will debut four unexpected flavors including: He Keep It Weird Variety Pack pays tribute to the brand’s Austin heritage – a city known for its quirky personality and “Keep Austin Weird” slogan – and will feature packaging designed by local Austin artist Rex Hamilton. We’ve pushed the concept of what a seltzer can be, and I’m excited to continue to explore the space that we have opened. The collection is the third variety pack from the nation’s #1 selling independent hard seltzer brand and features twelve 12-ounce, 100 calorie cans with 5% ABV and just three grams of carbs. AUSTIN, Texas – Mighty Swell, the award-winning spiked seltzer brand that packs a juicy punch of natural flavor, is announcing the launch of its new Keep It Weird Variety Pack.
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